1-2-3.tv is a premier German multi-channel auction house, founded in 2004, that combines live television, online, and mobile app bidding for products like fashion, jewelry, and electronics. It uses a "Dutch auction" system where prices drop until all items are sold. It operates 24/7 with 20 hours of live programming.
Auction Model: The price drops during the broadcast; all buyers pay the final, lowest price reached, which is considered a unique selling point.
Reach & Platform: Based in Munich, it reaches approximately 30 million households in Germany and Austria via satellite, cable, and DVB-T, alongside a comprehensive online web shop and mobile app.
Product Categories: They offer a wide range of goods, including fashion/lifestyle, jewelry, home goods, beauty, and household products.
Technology & Service: The company uses modern AI-based speech recognition (Conversational IVR) for phone orders to allow for more convenient, voice-activated bidding.
Customer Experience: Features include a 30-day return policy and a single daily shipping fee.