'47 Brand Australia is the official Australian storefront for the global sports lifestyle brand, offering licensed apparel and headwear for major US (MLB, NBA, NFL, NHL) and local Australian leagues, including the NRL and Big Bash League. The brand is renowned for its signature garment-washed, "lived-in" style featuring popular silhouettes like the relaxed '47 CLEAN UP and structured '47 MVP, with operations now owned by the New Era Cap Company