In just two years, Bershka has reached 100 stores, consolidating our brand image and becoming a point of reference for this new audience. And we continue to grow: after 21 years of experience, we have 1,107 stores in 79 markets (35 of which also sell online), generating 8.6% of the Inditex Group's revenue.
Our target audience is bold, knowledgeable about the latest trends in fashion, music, culture, and new technologies, and who access this information and constantly communicate through social media.
In 1998, the Inditex Group created Bershka in response to the growing demand for a new store format for a young, dynamic, and discerning audience, in step with the latest trends. In just two years, Bershka has reached 100 stores, consolidating our brand image and becoming a point of reference for this new audience. And we continue to grow: after 21 years of operations, we have 1,107 stores in 79 markets (35 of which are online), generating 8.6% of the Inditex group's revenue.
Our target audience is bold, attentive to the latest trends in fashion, music, culture, and new technologies, who access this information and constantly communicate through social media.