ColourPop is a cosmetics brand known for its wide range of affordable, high-quality makeup products, particularly eyeshadows, lipsticks, and highlighters. Founded in 2014 by Seed Beauty, ColourPop is recognized for its cruelty-free practices, vibrant colors, and collaborations with influencers and celebrities. The brand emphasizes high-pigment, long-lasting formulas at accessible price points, making it a popular choice for makeup enthusiasts.