Reebok is a global athletic footwear and clothing brand known for its fitness heritage, classic lifestyle shoes, and sportswear. The company, now a part of the Authentic Brands Group, has headquarters in Boston, Massachusetts, and provides a wide range of products for men, women, and children.
Brand Overview
Reebok was established in 1958 in Bolton, England, by the grandsons of Joseph William Foster, who founded J.W. Foster and Sons in 1895, a pioneer in spiked running shoes. The brand gained significant popularity in the 1980s with its innovative fitness footwear like the Freestyle aerobics shoe. Today, Reebok continues to focus on both performance athletic wear and classic, lifestyle-oriented products, bridging the gap between sport and fashion.
Products
Reebok offers a diverse product portfolio across various categories.
Footwear: The company produces a wide array of athletic and casual shoes, including options for running, training, basketball, walking, golf, and general lifestyle wear. Iconic and popular models in their Reebok Classic line include the Classic Leather, Workout, and Club C. They are also known for innovative technologies like the Pump system.
Clothing: Reebok's apparel line includes items like tops, t-shirts, polo shirts, tracksuits, hoodies, sweatshirts, jackets, vests, shorts, pants, tights, and sports bras.
Accessories & Equipment: The brand also offers accessories such as bags, backpacks, caps, beanies, socks, balls, and various types of fitness gear and hardware
Key Product Lines
Reebok has developed several notable product lines praised by experts and users:
Reebok Classics: This line focuses on heritage styles that have become streetwear staples. Reviewers highlight these for their timeless style and comfort, suitable for long-term casual wear.
Nano Series (e.g., Nano X5 Edge): These are performance-focused shoes designed for strenuous gym workouts, CrossFit, and weightlifting, offering versatility, grip, and breathability.
The Pump: This innovative technology provides a custom, inflatable fit for enhanced support in various models like the Pump Omni Zone II.