SmileSet is a direct-to-consumer orthodontics platform that specializes in doctor-directed clear aligners, retainers, and night guards. Powered by patented technology previously used by SmileDirectClub, it aims to provide professional-grade teeth straightening at a cost significantly lower than traditional braces. Core Products and Services Clear Aligners: Offers both All-Day (22 hours/day) and Nighttime (10 hours/day) options. Custom Retainers & Night Guards: Available as one-time purchases or via a subscription for automatic replacements every 6 months. At-Home Impression Kits: A $29.99 kit allows users to start their journey from home, though in-person 3D scans are also available at select SmileStudios. Oral Care Essentials: Sells accessories including whitening kits ($75), ultrasonic cleaners ($69.99), and water flossers ($49.99). Pricing and Financing (2026) Aligner Treatment: Standard full-payment price is $1,795, though promotional offers frequently lower this to approximately $1,121–$1,196. Financing: Options are available starting as low as $65 to $91.82 per month. Retainers/Night Guards: Typically $199 for both arches, or $119.40 for the first order on a subscription plan. FSA/HSA Eligible: Most products and treatments can be paid for using pre-tax health savings accounts. Technology and Oversight SmileMaker™ AI: A mobile app that uses AI to scan your teeth and generate a 3D preview of your future smile. Clinical Supervision: Every treatment plan is reviewed and approved by a state-licensed dentist or orthodontist. Comfort-Edge Technology: A patented laser-cut design that follows the natural gumline to reduce irritation.